For Amanda Keating, owner and artistic genius behind Ferris Wheel Creative, design is far more than a trendy-looking ad or billboard. Graphic design is commercial art.

With more than eight years industry experience in print production (including large format printing) and then as Lead Designer and Creative Director for two national advertising agencies, Amanda has worked with such highly respected icons as 3M Pharmaceuticals, Poag's Jewellers, Kensington Tours, and The Canadian Medical Hall of Fame.

Amanda has a passion for art. She was born with an artistic talent that permeates everything she does, from her early beginnings of practicing handwriting with flair to her later studies of colour through the works of master artists such as Mark Rothko.

Her college classmates were a source of inspiration and introspection as they pushed each other to uncover that seductive spark of design genius…and nearly a decade later they still consult, collaborate, and compete.

In 2008, Amanda fulfilled her dream of opening a boutique creative operation that combines her expertise and talent in branding, design, and photography. Ferris Wheel Creative specializes in all things visual for brand development including logos, print, advertising, and Internet.

Just like the Ferris wheel, built by a skilled master using a solid foundation and intricate balance, Amanda builds her designs on solid groundwork with a supporting infrastructure to inspire and transform businesses. Her designs are distinct…edgy…mesmerizing…unforgettable.

Amanda has an intuitive ability to not only get inside the mind of her clients and immerse herself in their visions, but she fuses that respective by getting into the heads of their clients.

Throughout the creative process – whether driving her prize yellow “ghettoconvertible” or shoulder dancing to her favourite tunes with her headphones on – Amanda allows the concepts and impressions to take over. And when the spark is fully ignited, it simply bursts out...because this is what she loves to do.

At the end of the day, Amanda ensures that the design works for her client. It resonates with the business, and it compels their clients to respond. She’ll win awards for being creative on her own time.